George Wendt is one of only four recipients to be awarded the Lifetime Achievement award by the Adventure Travel Trade Association. The award honors Wendt’s dedication to 37 years of pioneering excellence in the realms of whitewater rafting, ecotourism, and adventure travel.
Wendt realized his dream of rafting for life after being one of the first 1000 to raft the Colorado River through the Grand Canyon. This single event ignited his passion for rafting, and transformed the former middle school science teacher into the iconic adventure travel visionary the industry honors today. Wendt and the O.A.R.S. organization employ the lead-by-example approach in every aspect of the business from enriching the lives of everyone involved to practicing diligent environmental responsibility.
During a recent luncheon conversation he shared stories of his love and respect for Arizona's Grand Canyon and offered that perhaps the rivers of Fiji are his favorite.